Pediatric Dentistry
A website redesign for a pediatric Dentistry in Kensas City
Role: Product Designer
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UX Research
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Design Strategy
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Product Strategy
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UI Design
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Project Management
OVERVIEW
To design a new homepage for Starting Point Dentistry. In addition to the page design, they were looking to improve the placement of top-level navigation items as well as some specific footer items.
Summary
Starting Point Dental's mission is to be the best full-service orthodontics and pediatric dentist in Kansas City. They pride themselves on being patient-focused through custom treatment plans, accessible resources, and knowledgeable staff.
Understanding the Problem
To better understand the business and my stakeholders' point of view and define customer needs and problems, I set up an interview with the stakeholders to define the project and find what would be the best solution:
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Overall outdated design style
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Does not differentiate the "Starting Point Dental" from other local options
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Basic layout; boring and uninviting
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The Solution
I focused on designing a homepage that is modern, inviting, user-centric, and intuitive.
User Persona
Based on all the market research and the survey responses I created the persona.
Studying The Existing Design
How the website looked like at the time.
Brand Development
I was asked to work with the same logo but work on the branding to improve the aesthetic of the website.
Accessibility
I tried to check all my design choices to be user-centric and inclusive of all clients who are differently able. To test the accessibility of my designs, I used Adobe. All texts and icons received an AAA or AA pass for color contrast, and all colors are considered to be color-blind safe.
Conclusion
After a one-week agile sprint, I was able to accomplish the operational goals. My deliveries were largely consistent & and timely, and I was able to reduce the amount of time spent for the clients to book an appointment. One area I would have been interested in pushing even further is enhancing the design aesthetic of the brand by adding more UI elements to the project.